write a 2-3 page summary in a Word document in response to the following questio
October 19, 2020
I have to write a literature review for a paper due as a final project for my sociology class. The topic chosen by me is ” Influence on promotional…
October 19, 2020

Conduct a SWOT analysis on a selected HCO.

To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001).

During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCO’s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organization’s position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCO’s competitors, and by assessing the HCO’s internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.

For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.

The SWOT analysis should include the following five components:

  • Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
  • Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
  • Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
  • Threats – Factors or changes in the external environment that may present threats to the organization.
  • Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
    • The organization’s resources are not wasted
    • Time is well spent
    • Marketing efficiently is improved

The assignment

  • Must be four to five double-spaced pages in length (not including the title page and
  • Must use at least three scholarly sources; 2 scholarly sources from Ashford U library.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

The post Conduct a SWOT analysis on a selected HCO. first appeared on Submit Your Essays.


Conduct a SWOT analysis on a selected HCO. was first posted on October 19, 2020 at 12:24 am.
©2019 "Submit Your Assignment". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at support@nursingessayswriters.com

 

"Are you looking for this answer? We can Help click Order Now"