The Ecopsychology of Oedipus i want someone to read the whole story f and write a summery and you…
February 11, 2021
Write a 700- to 1,050-word paper in which you include the following:
February 11, 2021

Createa minimum 700-word product strategy in Microsoft® Word. Complete the following:… 1 answer below »

Assignment Steps

Createa minimum 700-word product strategy in Microsoft® Word. Complete the following:

  • Select a product strategy.
  • Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
  • Discuss two types of media methods you could use to highlight your product or service.
  • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
  • Address three elements of the following product and promotion list:
  • Integrated marketing communication
  • Advertising strategy/objectives
  • Push and pull
  • Media strategy
  • Advertising execution
  • Direct marketing
  • Public relations/strategies
  • Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

 

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