Createa minimum 700-word product strategy in Microsoft® Word. Complete the following:… 1 answer below »

Assignment Steps

Createa minimum 700-word product strategy in Microsoft® Word. Complete the following:

• Select a product strategy.
• Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
• Discuss two types of media methods you could use to highlight your product or service.
• Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
• Address three elements of the following product and promotion list:
• Integrated marketing communication
• Advertising strategy/objectives
• Push and pull
• Media strategy
• Advertising execution
• Direct marketing
• Public relations/strategies
• Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

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