n your responses to your group members (each), respectfully critique their posts and discuss what opportunities and threats may occur with their new products or services. Address any possible ethical issues as well.
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strengths and weaknesses
Undeniably, the competition situation among firms in the automobile industry continues to grow thinner and thinner while the pressure to keep up among individual firms remains on a steady rise. In trying to scale the competitive advantage towards its side, Tesla has convincingly broken away from fellow industry competitors with its resolve to revolutionize the automobile industry through renewable clean energy. However, one drawback that has always held back the pace of success for the company’s electric cars is short lifespan to the car batteries. Recently, the company launched a breakthrough product dubbed Tesla Solar Charger meant to increase the lifespan of the car batteries through continuous charging process. Being a new product to the market, it would be wise to evaluate strengths, weaknesses, opportunities, and threats that are likely to face success levels in the market.
Bordering on strengths, the company boasts of the right expertise earned from long experience of manufacturing renewable energy products. Additionally, there have been a steady customer relationship between the company and its loyal customers cultivated through strong beliefs on virtues and ethical values. The company also offers a three-year warranty on the product after selling and also excellent distribution channels are some of the strengths that the company harbors on the product are believed to propel its success. Similarly, some weaknesses confront the company endeavors to roll out the product (Shi, 2016). Chief among them is low awareness on the product, limited resources that currently curtail mass production of the product and intuition of the correct price range on the product.
Undoubtedly, there are already existing opportunities that will assist the company to realize success in the market. The government through its renewable energy policies has lowered taxes to entities that make investments in the clean energy sector. On top of that, a lot of incentives have also been put in place by the state government to promote investments in green energy. Tesla stands to benefit from such hugely. However, a few threats still hold on the way to realize the set objectives. One, the automobile industry is always synonymous to mimicry. It will not last long before all the industry giants copy from the move Tesla has engineered. Equally, other automobile firms are also likely to respond with more competitive technologies (Zhikang, 2017). Low tax and other exemptions on renewable technology investment mean low entry barriers to the market. Above all, the company remains well abreast to impacts of ethical concerns such as honoring rights to existing technologies and protecting customer data privacy.