Elements of a Marketing Report
December 14, 2017
Describe your recommended approach and the expected impact of that approach on job performance.
December 14, 2017

Ethics, Social Responsibility, and the Global View

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

Describe the main line of business of the company.
Name 4 of the countries in which the company operates.
Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:
Competition
Target market
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Describe any differences observed in the implementation of this concept from one country to another.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like ?I?, ?we?, and ?you? are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3?4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6?8 pages in length.

 

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