The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using the GCU Library or an electronic database search. The article must be published within the last 5 years. Write an article review of 750-1,000 words that addresses the following:
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Duralia Oana. (2018). Integrated Marketing Communication and Its Impact on Consumer Behavior. Studies in Business and Economics, Vol 13, Iss 2, Pp 92-102 (2018), (2), 92. https://doi-org.lopes.idm.oclc.org/10.2478/sbe-201…
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