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Marketing Plan Presentation 19860497

 Marketing Plan PresentationAssignment

As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.

The Presentation

A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).

Keys to a successful presentation:    

•           Professionally prepared slides

•           Presentation skills count – enunciation and correct pronunciation is important

•           Avoid background noise

•           Do not read the slides – tell your story

•           Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation

Your slides should follow this format and sequence:

•           Cover slide which includes your name and project

•           You may have optional slide(s) with pictures or relevant images

•           Product description with FAB – 2-3 slides

•           SWOT  – 4 slides (one each factor)

•           Segmentation – 2 slides (one each segment)

•           Supply chain – 1 slide – should be similar to the chart in the written plan

•           IMC – will vary, but commonly 3-5 slides

•           Closing

•           Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan.  Include these as your final slide.

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