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November 18, 2021
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November 18, 2021
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mkt discussion board w replies 1

Answer the following questions with the attached pages and 8 replies are due after the initial post is posted. Cite from the book!

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th Ed). Pearson.

1.A. Name and describe the four sales compensation elements. What are the various compensation combinations and how can they be used to achieve the company’s marketing objectives?

B. Name and describe the different types of sales promotions that a company can use as short term sales incentives. Discuss how advances in technology have increased options for sales promotion.

2.Discuss the benefits of direct and digital marketing to buyers and sellers. What are some of the drawbacks?


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