FEDERAL RULES OF CIVIL PROCEDURE
August 6, 2019
Market Environment And Research
August 6, 2019

Product Offerings

Write an analysis that compares the integrated marketing strategies of REI with those of a competitor company. There is no page limit for this assessment.

The focus of a marketing program is on summarizing the essence of the product or service through an integrated marketing effort. An integrated effort includes a thorough analysis of the company, the competition, and the customer requirements. The product line management uses design, product positioning, and other elements to present a unique set of values in the customer’s mind, either carving out a niche or maintaining market share leadership over competitive products.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Examine the basic marketing models for a business or organization.
    • Compare product strategies of different companies with the same product category.
    • Compare distribution strategies of different companies with the same product category.
    • Compare price strategies of different companies with the same product category.
    • Compare promotion strategies of different companies with the same product category.
  • Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
    • Assess how an integrated marketing program contributes to a company’s economic success.
    • Assess how an integrated marketing program of a competitor company contributes to the competitor’s economic success.
 

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