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A reduction of skeletal muscle use secondary to the traction treatment
July 15, 2019
Explain how the U.S. Supreme Court’s decision in Citizen’s United v. FEC (2010) impacted the amount of money being raised and spent in state campaigns and elections. Additionally, how did this decision alter the role party-allied interest groups play in these elections?
July 15, 2019

Target Market

  1. For this week’s discussion, describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.

· You will use this week’s information in Assignment 2 – Question 1.

To help you get started see the example

Include these in your target market description:

  1. Demographic Description (age and income range, gender, family size, education, occupation, etc.)

Example: A likely user for X product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree.

  1. Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition.

An example of demographic description would be: Atlanta area.

  1. Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc.
  2. Psychographic Description: socially responsible, trendsetter, fun-seeking, etc.
  3. Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it etc.…
  4. Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service, packaging, etc.?)

Resources

· Target Market Description Examples:

http://www.ccsfmarketing.com/sample-target-market-descriptions.html

· How to find your target market

https://www.thebalancesmb.com/how-to-find-and-sell-to-your-target-market-2947179

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