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Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian or African American consumers?

Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian or African American consumers?

.button {
background-color: #4CAF50;
border: none;
color: white;
padding: 10px 20px;
text-align: center;
text-decoration: none;
display: inline-block;
font-size: 16px;
margin: 4px 2px;
cursor: pointer;
border-radius: 10px;
}
.awasam-alert {
color: red;
}

 

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